Green iT, more and more popular in companies
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Today, the environmental concerns are taking up more and more space. Whether in their daily lives or in their work, employees expect companies to fully address these issues.
The ecological transition is no longer seen as a trend but as a necessity to meet the challenges of daily life and the future. It is becoming an important means for increase competitiveness businesses in addition to being a powerful driver of change.
But in order to have a real positive impact, it is time to get away from simple eco-gestures and to go further in the process. That is why Responsible digital technology, or Green iT, is becoming a major challenge for businesses.
How important is the ecological transition for employees? What exactly is Green iT and how do you implement it within your company? Rzilient gives you some ideas on the question.
The ecological transition at the heart of concerns
In May 2021, LinkedIn and ADEME presented a study carried out with the CSA Institute to assess The way employees look at the issue of ecological transition in their workplace. To do this, 1004 employees from the private, public and NGOs were questioned.
A growing interest in environmental issues
The figure that stands out the most from this study is that with equivalent offers, 78% of employees would choose to join a committed company for the ecological transition. This is a significant figure that shows the importance of the search for meaning in one's work.
43% of employees believe that ecological transition should become a priority in the company. And in the eyes of citizens, several major authorities must play a role in this movement:
- The State (34%)
- The citizens (26%)
- Businesses (18%).
These figures speak for themselves and show that ecological transition is an issue to be taken into account as of today.
Young people put ecological transition at the heart of their jobs
For the younger generations, the environment is the number one concern, behind health. For employees over the age of 35, health comes first and then the environment.
This reinforces the idea that current and future generations will choose companies that are in line with their values and their commitments. Far from greenwashing, there is a real quest for sincerity and positive impact.
5 reasons to implement Green iT in your company
The companies that will be seen as attractive in the future will therefore be those that will be committed to environmental, social and ethical issues.
Responsible digital technology is part of these commitments since 68% of employees French believe that their digital activities within businesses have a negative impact on the environment.
And 74% of employees would like the company to go further on these issues of responsible digital technology and Green iT to reduce the impact of digital technology. (Source: Greenit.fr)
What is Green iT?
To give a definition of Green iT: the challenge of Green iT is to reduce the ecological, economic and social footprint associated with the use of computer technologies. The objective is to preserve natural resources, whether it is the energies used in the use of tools or the raw materials used to produce them.
That's why Green iT is part of a broad vision and not just about the use. The entire life cycle of IT equipment is taken into account. Of manufacturing at the end of their life, through their use, each digital tool pollutes and releases greenhouse gases.
It is not because it is a field that affects the virtual that the carbon footprint of digital technology is intangible. ADEME emphasizes that it is not the phase of using a computer that pollutes, but its manufacturing and end of life stages that have the greatest impact, up to 80%.
1. Reducing your carbon footprint
The first step before seeking to implement solutions to reduce your carbon footprint with responsible digital technology, is to do a Corporate Carbon Assessment.
The Carbon Footprint is mandatory in certain cases:
- The companies of +500 employees (or +250 employees in the French overseas departments);
- The local authorities of +50,000 inhabitants ;
- The public institutions and state services of +250 employees.
This tool of diagnosis and analysis allows you to see the direct and indirect emissions generated by your business and all of your activities. To reduce effectively, it is necessary to analyze the positions that emit the most greenhouse gases and modify them.
2. Get away from simple “eco-gestures” and go further
The study conducted by the CSA Institute for Linkedin and ADEME showed that employees mostly spoke Eco-friendly actions when it comes to actions carried out within the company.
Many employees talk about the daily actions they do:
- recycle and sort better waste (60%);
- Switch off their computer workstations in the evening (68%);
- turn off the lights when leaving;
- reduce documents as much as possible that they print (53%);
- avoid objects at single use (49%).
We can see that commitment to work requires above all a The quest to save energy and resources. Set up a less impacting IT fleet reinforces its commitments.
As we said, 74% of employees would like the company to go further on issues of responsible digital technology and Green iT. (Source: Greenit.fr)
3. Attracting talent and young generations
The CSA Institute study speaks for itself: with equivalent offers, 78% of employees will choose to join a company committed to the ecological transition. This is proof that engaging in these issues is not a bet on the future but a certainty of becoming and remaining an attractive company.
Roles and skills will continue to increase in the field of ecological transition and more and more people will seek to work in this sector.
1 out of 3 millennials say make more efforts when your employer adopts a responsible and sustainable approach. (Source: OpinionWay).
4. Building customer loyalty through an ethical corporate culture
Today, more and more customers are at seek transparency. Times are changing and greenwashing is forbidden by law. Making a concrete commitment to a Green iT policy is part of this desire. of continuous improvement.
5. Promote your employer brand and its commitments
Having a Green iT policy within your company shows the extent to which you are aware and committed to the issues of ecological transition. To gain the trust of your customers and stakeholders, the most important thing is to communicate on your various commitments.
Whether it's on your circular economy diagram, like at Rzilient, or your zero waste policy, Show concrete actions that you put in place.
The idea is not to make your brand greener all the time, but to make it more attractive to recruit talent and younger generations.
How to implement responsible digital technology thanks to Green iT?
How to implement a Green iT policy to be part of an approach to corporate digital responsibility ?
Rent your digital equipment
To renew your IT fleet, you don't necessarily need to buy all the new equipment. Rzilient offers solutions that allow you to rent refurbished computer equipment. You can also entrust us with the management services of your fleet during the various cycles of its life.
The objective? Extend use and reduce carbon footprint of your computer devices. In addition to reducing your costs, renting is ideal when you want be part of a circular economy approach.
The rental is without any commitment, or for 12 or 36 months, and it is allowed to be supported as best as possible over the long term. You can change equipment in the middle of the contract, or buy the equipment at the end if you don't want to part with it!
Prefer refurbished equipment
If you prefer to buy your iT fleet to renew it, Rzilient offers you refurbished and verified devices.
Repaired, reused and refurbished, digital devices have a much lower impact than if they were new. It is an economy that is in the order of 50 to 350 times the weight of the tool made of materials necessary for its manufacture.
Extend the life of your devices
To fight even harder effectively against planned obsolescence And the overconsumption of computer tools, nothing better than repair.
Small actions can be taken to make your devices last longer:
- Wondering if The latest update is required or if it will cause your computers to slow down;
- install only the essential software ;
- Use eco-designed software to use fewer resources.
In a context where Rare materials are dwindling and ecological issues are becoming more and more important, engaging in these issues is not just a simple lever for attractiveness.
Implement a green iT policy to be part of a responsible digital and sobriety approach develops the reflex to be in a circular economy approach. Your commitments and transparency become the best assets to gain the trust of your customers, employees and stakeholders.
Do you want to implement a Green iT policy in your company?
